Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous platforms is a daily struggle for eCommerce marketing professionals. As personal privacy rules get stricter and browsers limit tracking abilities, precise data ends up being more challenging to record.
Pixels are simple to establish, however can be obstructed by advertisement blockers and privacy tools. That's why online marketers are turning to server-side monitoring options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is a data collection method that takes the concern of gathering and refining customer details off the customer's internet browser. This leads to better performance, enhanced individual experience, and the capability to abide by information personal privacy laws.
By filling a monitoring script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and gives extra control over what information is shown to each supplier.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a huge financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be time-consuming. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also supplies superior precision and integrity contrasted to Pixel Tracking which is why it's the preferred method for the majority of associate systems, networks and marketing professionals.
Pixels are simple to set up as they only call for an item of HTML code in the conversion page, however they are often restricted by internet browser limitations (e.g. cookie-blockers and Safari ITP) leading to inaccurate monitoring and much less exact attribution. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate tracking approach that gets rid of cookie-based server-side tracking limitations and makes certain customer data protection while additionally supplying enhanced security attributes for scams prevention. This makes it a wonderful option for high-stakes campaigns and application installs where an exact conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile campaigns and ad distribution.
Drawbacks of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's relatively very easy to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the user's gadget. This improves monitoring accuracy and enables businesses to record offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers restrict tracking abilities, marketing experts need a far better method to check their campaigns. This is why a lot more marketers are changing away from pixels toward innovative analytics server-side tracking.
Verdicts
Server-side tracking is the method to go for data-driven advertising. It bypasses internet browser limitations, advertisement blockers, and privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trusted, protected, and exact than pixel tracking and provides organizations more control over their information collection procedures.
With ad stopping and personal privacy guidelines obtaining more stringent, marketing experts are looking for options to typical pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion information across platforms. Nevertheless, it calls for a considerable financial investment in framework and technical competence. The good news is, solutions like RedTrack offer prefabricated web servers that can integrate with major analytics systems without the demand for extensive development resources.