Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across several systems is a day-to-day battle for eCommerce online marketers. As personal privacy regulations get stricter and browsers limit tracking abilities, precise data comes to be tougher to capture.
Pixels are easy to set up, however can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the concern of gathering and refining customer details off the customer's browser. This results in much better performance, enhanced individual experience, and the capacity to follow information personal privacy regulations.
By loading a tracking script straight on the web server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser limitations and ad blockers and offers much more control over what information is shown each supplier.
It likewise allows services to classify information qualities based upon function and lawful premises, that makes it much easier to abide by information personal privacy legislations. Nevertheless, carrying out S2S Tracking needs a big investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Moreover, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming associates to maximize projects, decrease squandered ad spend and increase ROI. It additionally supplies remarkable precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to set up as they just call for an item of HTML code in the conversion page, however they are often restricted by web browser limitations (e.g. cookie-blockers and Safari ITP) resulting in inaccurate monitoring and much less exact attribution. In addition, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate tracking approach that gets rid of cookie-based limitations and ensures customer data protection while additionally supplying enhanced security attributes for scams prevention. This makes it a wonderful option for high-stakes ad optimization software campaigns and application installs where a specific conversion matter is important. S2S can additionally provide much more specific acknowledgment data for mobile projects and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking works by positioning a piece of HTML code on your website that sends out data to the advertisement system. It's relatively very easy to set up but is prone to safety risks like being obstructed by ad blockers and being inaccurate due to internet browser settings like restricting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion info straight from the analytics platform's server to the individual's device. This boosts tracking precision and enables organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy plans come to be a lot more limiting and web browsers restrict tracking capabilities, marketing professionals need a much better way to check their projects. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go for data-driven advertising. It bypasses internet browser limitations, advertisement blockers, and privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trusted, protected, and exact than pixel tracking and provides organizations much more control over their information collection procedures.
With ad stopping and privacy policies obtaining much more rigorous, marketers are trying to find choices to traditional pixel tracking. Server-to-server monitoring is one option that offers substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger amount of conversion data throughout systems. However, it requires a significant financial investment in infrastructure and technical experience. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics platforms without the need for substantial growth resources.