Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout multiple systems is an everyday battle for eCommerce marketing experts. As personal privacy rules get stricter and web browsers limit tracking abilities, precise information ends up being tougher to record.
Pixels are simple to set up, however can be obstructed by advertisement blockers and privacy tools. That's why online marketers are turning to server-side monitoring options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the concern of gathering and refining customer details off the customer's browser. This leads to better performance, enhanced individual experience, and the capacity to follow information personal privacy regulations.
By loading a tracking script directly on the server, S2S tracks communications without counting on third-party cookie or pixel tags. This makes it much less at risk to errors as a result of internet browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also allows services to classify information qualities based upon function and lawful premises, which makes it much easier to abide by information personal privacy laws. However, implementing S2S Tracking requires a large investment in hardware and software as well as specialized personnel. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can provide accurate data to all marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Therefore, it provides dependable conversion monitoring for iGaming associates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as customer retention analytics they only call for an item of HTML code in the conversion page, however they are often restricted by internet browser limitations (e.g. cookie-blockers and Safari ITP) leading to inaccurate monitoring and much less exact attribution. In addition, pixels can be conveniently obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more trusted and precise tracking method that eliminates cookie-based limitations and makes certain individual data protection while additionally offering enhanced protection features for fraudulence avoidance. This makes it a terrific choice for high-stakes projects and app installs where a precise conversion count is essential. S2S can additionally provide extra specific acknowledgment data for mobile projects and advertisement distribution.
Drawbacks of S2S Pixel Tracking
Pixel monitoring works by positioning a piece of HTML code on your website that sends out data to the advertisement platform. It's reasonably simple to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate due to web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion information straight from the analytics platform's web server to the user's tool. This enhances monitoring accuracy and permits services to capture offline conversions such as telephone call or in-store transactions. Server-side monitoring is also extra protected and aids companies follow stringent information security regulations like GDPR or CCPA.
As privacy policies end up being more restricting and browsers restrict tracking capabilities, marketing professionals need a much better means to monitor their projects. This is why much more marketing experts are shifting far from pixels toward innovative analytics server-side tracking.
Verdicts
Server-side tracking is the means to go for data-driven advertising and marketing. It bypasses web browser constraints, ad blockers, and personal privacy setups to gather and send out real-time conversion data to analytics systems. It is extra reputable, secure, and precise than pixel monitoring and provides services more control over their information collection procedures.
With ad stopping and personal privacy rules obtaining extra strict, marketers are trying to find choices to conventional pixel tracking. Server-to-server tracking is one alternative that provides considerable advantages over pixel monitoring. It's more robust, future-proof, and permits you to capture a larger amount of conversion data across systems. Nonetheless, it requires a significant financial investment in infrastructure and technical know-how. Fortunately, services like RedTrack deal prefabricated servers that can incorporate with significant analytics platforms without the need for substantial growth resources.